Updated October 25, 2023 10:54 am
Paolo Sandoval is Commerce Editor at InsideHook, having previously contributed to Valet Mag. He writes and reports about style, running, grooming, wellness, menswear trends, cultural media and other pursuits tangential to looking and feeling like a million bucks.
Nota bene: If you buy through the links in this article, we may earn a small share of the profits.
Bankers have their suits. Doctors have their scrubs. And tech bros? Tech bros have their Allbirds. The immensely popular New Zealand-based shoe retailer has skyrocketed from an eco-forward start-up to a multi-billion-dollar label, helped along in large part by Silicon Valley’s obsession with merino and Lyocell-based styles.
We’re positive you’ve seen their sleek, almost formless shape on the feet of Patagonia-vest touting techies; hell, maybe you even own a pair yourself. If you don’t, now is your chance.
Why Are Allbirds So Popular?
But why exactly is the style so popular? It could have something to do with the brand’s quest for sustainability. Utilizing a variety of eco-conscious materials like merino wool and eucalyptus tree fiber, many of Allbirds’ styles are carbon-neutral or negative. Coupled with a breathable, woven upper and streamlined, office-ready looks, it makes sense that they’d appeal to such a large crowd.
Of course, not everyone has tech-sector money, which is why we’re happy to report that Allbirds is currently throwing a secret sale on dozens of styles, with up to 50% off select (and best-selling) sneakers, like the updated Tree Dasher 2 or the surprisingly solid Trail Runner. If you’re curious about the hubbub, there’s never been a better time to test the sustainable styles out.
Sizing is going quick — already spotty on some of the top offerings — so we’ve compiled the greatest hits from Allbirds Sale, to help you choose the right shoe for you. From slip-ons to sneakers, find the best deals from Allbirds Secret Sale below. Just be sure to use the code AFF-OCT50.
The Best Deals From the Allbirds Secret Sale:
Allbirds Men’s Wool Runners
The classic Allbirds style you know and love (if your job involves coding apps, at least).
Allbirds Men’s Trail Runners SWT
As we’ve previously stated, we’re downright shocked at how well these train shoes performed on rough terrain.
Allbirds Wool Runner-Up Mizzle Plus
Protect yourself from the elements with some serious wool style.
Men’s Wool Loungers
Get some lounge on, courtesy of Allbirds.
Allbirds Men’s Tree Pipers
Converse is so last century. Try and updated Tree Piper sneaker instead for serious breathability and that classic sneak style.
Allbirds Men’s Tree Dasher 2
The Allbirds Tree Dasher 2 is teched out, to put it mildly. just like the clientele. Looks like thousands of test miles and over 90 runners actually deliver some serious feedback.
Shop the entire sale here.
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